We are excited to unveil a new brand identity for Lakeville Soccer Club. A new logo, a new look. 

We have transformed the essence of our brand into a new look while retaining our vibrant and signature brand colors.  Through an in depth discovery process, we’ve better defined our personality, style, and way we will present our brand in different forms.  

Today’s launch has been month’s in the making - working closely with one of the best brand strategists out there, Arsenio Lopez.  He helped guide us through an extensive research and discovery process.  The final product is a reflection of responses from several key LSC stakeholders who have contributed several years to our amazing club.

Why has Lakeville SC rebranded?

Over the last 5 years, Lakeville SC has evolved and continues to grow at an accelerated pace.  This growth in membership has also involved significant improvements in performance and development of our players.  Today we are one of the largest community clubs in Minnesota, with teams competing at a high level, both locally and nationally.

With this evolution, our brand has seen changes as well.  Our most recent logo change in 2021 was met with feedback that we took to heart and felt the need to incorporate into how we present ourselves moving forward.  The visual identity now introduces a lion and unique fonts that demonstrate how our club rises above the rest and has a rich depth of culture, history, and progression.  The lion is a key figure in representing the pride we have for our club, as well as our  ability to welcome those both in and out of our community.

While we continue to grow, a few things will remain unchanged: our unwavering commitment to staying connected to our community, creating pride for our club, and providing an affordable and top of the line development model for our players.  Most importantly, all of our decisions are in the player’s best interest.

We are excited to share that our new website incorporating this new brand identity will be launching soon. Included in the launch will be information regarding the new uniform cycle, which begins Fall of 2023.