Just what exactly is
Shutterfly anyway?
Shutterfly is a website that donates space to AYSO to use as a private tool for teams to share pictures, for coaches to post practice and game schedules, snack sign up, for parents to let coaches know of any possible attendance issues and for other communications such as practice reminders and cancellations. A team coach will need to set up the page and handle the basics and from there, email each of the parents with the private site for the team. The parents can then access the site and share photos and notes with each other. A parent can also print media from the site, including photo books, and other gift-type items.
If your coach doesn't contact you, ask them about it :)