Website Manager

Saint Vrain FC

Stronger. Together. GO GREEN!

News Detail

5

Jul, 2020

Saint Vrain FC Launches New Crest

We are excited to announce a new club badge for the Fall 2020 season and beyond! After having the old crest since 2008, this new crest does a great job showing who we are currently and how far we’ve come from as a club and community. 

Work on this new badge began back in the fall of 2019 with a collaboration between the SVFC staff and a club parent, who was generous enough to provide service in kind with his expertise from large advertising campaigns and logo design (including Super Bowls). Interviews with staff, coaches, and parents, were conducted to better understand club perceptions at the time, and we then held multiple workshops to solidify what the Saint Vrain FC brand means, where we want it to go, and how we can effectively communicate that message to our members and the greater Colorado soccer community. We are incredibly grateful for the work and time that was put in to help us define our new image and honor our past. Along with the new badge, comes a new club mission statement: 

Saint Vrain FC is a positive and healthy environment dedicated to the development of the youth of our community. Through a love of the soccer we foster a sense of club pride, team belonging, and mastery of the game. As we learn to become our best selves on the field, we also learn the winning ways that bring us success in life.

There are a number of different elements in this new crest that speak to Saint Vrain FC as a club and our community. At the center of the badge is a white heart, showing that everything we do is done with care. The points of that heart also make up the Twin Peaks (Longs Peak and Mount Meeker), huge landmarks of our community. Moving down from there, we integrated the St. Vrain River, which has been the lifeblood of our neck of the woods since its founding. On the left there are trees to represent the strength, deeply rooted, and tight knit relationship between Saint Vrain FC and our region. On the right is a nod to the club’s founding year, 1981. In the outer circle, you may have noticed that Saint is now spelled out. On the bottom half of the outer circle is a nod to how the club has grown from serving Longmont, to the St. Vrain Valley School District, to now serving players from all over North Central Colorado. 

We thank you in advance for your patience as we make this transition to our new badge. Recreational players who already have jerseys will be fine to keep wearing their old uniforms. With the exception of 2007 and 2009 players, competitive players will be on a new uniform cycle this year with a reduced required package to cut down on costs. This new crest will be on all new uniforms for the Fall 2020 season and beyond. 

We’re excited to see this new badge on the field and know that our players will wear it with pride. We are excited to have you on this journey with us as we continue to reach new heights as a club. Keep a lookout for future emails on how the updated imagery and branding will be worked into our programming and how you as teammates can rep the fresh and exciting new look!

Stronger. Together. GO GREEN!

Contact Us

St. Vrain FC

795 South Sherman Street, Unit #8
Longmont, Colorado 80501

Phone: 303-651-3109
Email: [email protected]

St. Vrain FC

795 South Sherman Street, Unit #8
Longmont, Colorado 80501

Phone: 303-651-3109
Email: [email protected]
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