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History

Coerver Coaching History

In the late 1970s, Dutch European Championship winning coach Wiel Coerver led a revolution in soccer coaching. He was dissatisfied with the lack of individual skills and emphasis on defensive play in the professional game; an emphasis that many thought, was stifling the more exciting, attacking style of play necessary to score goals and attract fans. 

Up to that point, little attention had been given to individual skill development, because no one knew quite how to teach these skills. It was also, then, widely assumed that the great players of the game were innately gifted far beyond the capabilities of the average player. 

Coerver’s early focus was on teaching ball mastery and 1 v 1 skills by encouraging players to emulate the “moves” of soccer’s all-time greats, such as Sir Stanley Matthews, Cryuff, Beckenbauer and Pele. 

In 1984, inspired by Wiel Coerver’s Philosophy, Alfred Galustian and Charlie Cooke founded what is now known around the world as Coerver® Coaching.

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